November 2011
The future of business & marketing in Tweets
I recently had the opportunity to join @TheSocialCMO during its 70th #MMchat (Marketer Monday). It’s a rapid-fire conversation where the host, Jeff Ashcroft asks a series of questions via Twitter and guests answer each in a 140 characters or less. Add to that, the hundreds of questions and ideas shared by those who were following the conversation, and you have an engaged and insightful...
Google+ Opens API to Social Media Management...
Last week, Google+ officially introduced brand pages to the welcome reception of businesses everywhere. Now, Google+ is now testing its API with six Social Media Management companies to test Google+ functionality as part of their integrated management tools. The initial round of SMMS companies include Vitrue, Context Optional, Hearsay Social, HootSuite, Involver, and Buddy Media. Customers...
Did you know that there are 38,000 posts per...
I’d call Tumblr a sleeping giant, but it is perhaps better described as the best kept secret that everyone is starting to talk about. I recently described Tumblr this way… umblr is a unique network that is often misunderstood or underestimated by businesses. In terms of social media, Tumblr is third on the list of total minutes spent in social networks and blogs behind ...
Over 48 hours of video is uploaded to YouTube...
I’m often asked about YouTube stats and believe it or not, they’re sometimes difficult to validate. For example, many of you have heard that YouTube is the second largest search engine in the world. Many take the stat for face value. And, while it’s true, it’s always a challenge to validate it year after year. On May 25th, YouTube celebrated its sixth birthday. Hard to...
Social Media Pulling from Digital, TV and Magazine...
Social media is relatively nascent within the enterprise and across all businesses overall. A recent study conducted by Booz & Company in partnership with Buddy Media visualized where social media is pulling budget from during these experimental times. As you can see digital is the largest well drawn from today, but other traditional channels are losing spend as well. TV, Magazines, Outdor...
The differences between Engage and The End of...
One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it hear just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book was so special, that I wrote it twice. I viewed both versions as my chance to not only document the...
Google+ Introduces Branded Pages
Social media professionals everywhere will spend their next several days developing and launching branded pages on Google+ now that the company has officially opened the doors to busineses and brands everywhere. Vic Gundotra, Goole’s Senior Vice President of Engineering, introduced the new brand pages in a post where he explains the team’s inspiration for the new product, “So...
