The Magic Middle is Fatter than the A-List
Attention PR people and company executives! Don’t underestimate the value of either traditional or new media. Your campaigns should not be limited to either blogs or press, nor should it simply focus on the Top 100 list at Techmeme, Technorati or any other service. The best communications strategies will envelop not only authorities in new and traditional media, but also those voices in the Magic Middle of the attention curve who help carry information and discussions among your customers. The Magic Middle is defined as the bloggers who have from 20-1000 other people linking to them.
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