Bazaarvoice released an awakening infographic designed to help businesses better understand the millennial customer aka the digital native.
Here are the highlights:
By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. (5 years!)
Millennials lean on UGC (user generated content) to purchase major electronics, cars, hotel stays, travel accommodations, apply for credit cards, and choose insurance providers.
Gen-Y believes that other consumers care more about their opinions than companies do - and that’s why they continue to share their opnions online.
Order The End of Business as Usual today…