While I was in London last year for Adobe’s Omniture Summit, I spent time with Neil Davey of MyCustomer.com. We discussed the importance of not using social technology to market to customers in new channels, but instead use these new networks to innovate within to more effectively co-create outside.
Neil was kind enough to send over the links to our conversation and I wanted to share them with you here…
Question: How can social media support value co-creation throughout the customer and product lifecycles?
Question: Where does social media most commonly sit within organizations and where should it sit?
The End of Business as Usual is officially here…