Summer Reading List: Brand Against the Machine by John Morgan
Over the last several months, I’ve come across some books that caught my attention. I’m proud to say that many have been written by friends. Rather than keep these titles all to myself, I wanted to do my part and share them with you.
First up is Brand Against the Machine by John Morgan. It’s officially on my list to read.
Here’s the official description…
The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.
