Lee Odden is a very good friend of mine and I’m proud of him for writing this book. Optimize makes the summer reading list not just because of our friendship, his creative ideas and proven experience around optimization and integration are commendable.

Here’s the official description:

Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy…

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

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