Who is Brian Solis?
The evolution of marketing and PR
PR, Marketing, Social Media
Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation.
Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley and San Francisco. He blogs at PR2.0, bub.blicio.us, WebProNews, and BrandWeek.
Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.
Solis is considered an expert in traditional PR, media relations, and Social Media. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. He was among the original thought leaders working to defend and define “Social Media” as a definitive media category.
He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. He’s a strong supporter of fusing social sciences in Social Media Marketing and New PR and believes that communications always comes down to people talking to people instead of companies to influencers and then to customers.
PR 2.0 is a top 5,000 Technorati blog and is ranked in the Ad Age Power 150 index of leading marketing bloggers.
In concert with Geoff Livingston, Solis recently released “Now is Gone” a new, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
Currently Solis writing two books simultaneously on PR 2.0 (New PR) and Social Media.
Web 2.0, Silicon Valley, and Beyond
Among new marketing tools and philosophies, Solis is also an expert and thought-leader in Web 2.0 and the new technology landscape. He documents the rapid evolution of products and services and how businesses and consumers can actually use these tools. He is also an active leader in spotlighting and cultivating new startups and emerging visionaries in Silicon Valley and also Southern California.
Solis is also co-organizer of the monthly Silicon Valley NewTech Meetups and also donates his expertise, time, and resources to promoting and advising San Francisco NewTech Meetup, various BarCamps, STIRR, SF Beta, Twiistup, TechCrunch, TechCocktail, DEMO, Office 2.0, and Dealmaker Media events.
Connect with him on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.